The Crafty Neighbor

My Role: Brand identity design, print collateral, and digital marketing assets for online and social platforms.

The Crafty Neighbor is a small, home-based creative business specializing in unique, personalized gifts sold through Etsy and social media. I developed a friendly, cohesive brand identity designed to feel welcoming, handcrafted, and personal. It reflects the heart behind the business and the care put into each item.

The goal was to create a visual identity that felt approachable and trustworthy while remaining clear and recognizable across both physical and digital touchpoints. The brand needed to translate seamlessly from packaging and print materials to online platforms such as Etsy and Facebook.

My work focused on building a consistent visual system that supports the customer experience from first discovery online to receiving a thoughtfully packaged, personalized product.

Etsy Shop: TheCraftyNeighborUS